Resolving IT-Culture Conflict in Enterprise 2.0 Implementations

Social media technologies have grown from the personal recreation tools of college students to systems that can benefit business. In addition to using social networking to market, sell, and manage external stakeholder relationships, some organizations are leveraging social networking’s communication and collaboration tools to improve internal operations. However, implementing social networking systems (hereinafter SNSs) within an organization can prove challenging since the values associated with SNSs (i.e., having fun and getting to know people personally) may conflict with an organization’s culture (i.e., work, control, and authority). Therefore, the purpose of this case study is to understand how to resolve IT– culture conflict in workplace implementations of internal SNSs, often referred to as Enterprise 2.0.